A fellow musician told me that in order to get to the next level, you have to make some noise.
He used the phrase “make some noise” more times than I can count.
I wasn’t exactly sure what he meant until I started getting serious about my own music.
Fellow musician and blogger Anitra Jay contributed this post.
She’s an acoustic soul singer-songwriter based in Houston, Tx., and she runs The Crafty Musician, a blog for indie artists sharing actionable tips and advice on how to promote, develop, and establish a fanbase.
It’s not enough just to write and create beautiful music. As musicians, one of our biggest challenges is being heard. The ‘noise’ we make is what attracts new fans, booking agents and team members.
It’s the noise of promotion.
Promoting your music can be a bit overwhelming when there are so many things you can do, yet so little time. Nonetheless, it’s super important to prioritize your time to address this aspect of your music on a daily basis.
Here are 5 quick and easy things you can do to promote your music with minimal effort.
Create A Themed Playlist
Got any songs you can match up with a holiday or relevant theme?
Create a playlist and include your song. Ask other artist friends to add some of their tracks to the playlist as well and everyone can jointly promote it.
Playlists work really well for holidays and current events. You can even create a playlist to align with specific activities such as working out, relaxing, morning routines, etc.
Create special artwork for it. Add the playlist to Spotify and Soundcloud. Promote it on social media. Promote it to your mailing lists.
Assuming all the artists featured will also promote it, you can reach 1000s of new potential fans.
Canvas With Canva
I recommend using Canva, a free online graphic design platform to create flyers. Include a great promotional photo of yourself, your overall style of music, and how to reach you.
Also, consider including a good call-to-action, like ‘Visit me online and get a free (you fill in the blank)’ to create extra incentive for them to look you up.
You can even get them printed and post them on community boards around town.
Use “Pay With A Tweet” To Encourage Word Of Mouth
We all know about the ‘free songs in exchange for an email’ idea.
But, why not take that even further using Pay With a Tweet?
With the Pay With a Tweet feature, you can provide a link to download a bonus track if a new subscriber sends out a tweet to their followers about your music.
You can customize the Twitter message by including a second link to your sign up form and collect even more emails. You can double-down with your new subscribers by adding a bonus track after they download your free gift.
It’s super easy to set up and it’s like a gift that keeps on giving.
Connect With Local Businesses
Local retail and coffee shops love to support local art and music.
So try connecting with owners of shops in your area. Give them some of your songs to add to their in-store playlist, then your music could be played to thousands of people in your hometown!
It might be a good idea to get other local musicians involved as well so you can present local shops with an entire catalog of local music.
And be sure to give them business cards or flyers in case people ask about your music.
Join A Conversation
Social media doesn’t seem to be going away anytime soon. Use it to your advantage.
Join a Live Twitter Chat, a Live Streaming Event, or just add your two cents on a topic or page. Maybe you can even host your own!
Be vocal and make thoughtful contributions. Try to pick topics that will be attractive to your ideal fans. Reply to people directly and be engaging.
And be sure to comment as your band page or music profile. That way when someone is interested, they can click on your name and go directly to your band page.
Doing this consistently will bring a steady influx of prospective fans to your page.
You could be the best musician in the world, but if no one knows you exist, your music will not get heard.
That’s why promoting your music is so important, especially as a DIY musician.
Your music is already a work of art. But the noise you make about it will let the world know how to find it.
In the words of my friend, go out and “make some noise.”