Why The Music Industry Is Past The “Big Break” Era

When I was a younger, more naive musician, I thought being on NBC’s The Voice would be the ticket to a successful career. Boy, was I wrong.

Years ago, I had been in talks with a company that wanted to help me go on a tour of colleges across the country. I didn’t have the moola for the upfront fee, so I declined.

But then my contact at that company said The Voice had asked them to submit singers they knew to audition for the show.

And he wanted to submit my name.

So I said sure.

I never heard anything from it, so he was either lying to me to get on my good side, or he actually submitted my name and I got rejected.

And after that, I gave up.

That is, I gave up on the idea of getting signed or getting on some singing competition.

Here’s why: making a living from music is something that requires a steady work ethic.

Those who do it have worked hard for it.

Good things come to those who work, not to those who wait.

So don’t stake the success of your entire music career on winning The Voice, America’s Got Talent, or getting signed to a label.

If that happens, great. But if not, what then?

Instead, work hard. Rely on yourself to make a living from your music.


Gain 1,000 True Fans, Make A Living From Your Art

If you’re looking to make a living with your craft (musician, painter, photographer, etc.), you need just 1,000 dedicated fans, according to the 1,000 True Fans theory.

The theory says that to make your art your day job, you don’t need to be discovered on YouTube or win The Voice.

You simply need to earn and keep solid fans.

The point of this strategy is to say that you don’t need a hit to survive…[the 1,000 True Fans theory] is an alternate destination for an artist to aim for.

A True Fan is “someone who will purchase anything and everything you produce” and “will drive 200 miles to see you sing.”

The basic concept is that each true fan will spend a certain amount of money on you on a consistent basis, which then gives you a steady income.

RELATED: How To Make Money As A Musician Without Leaving Home

RELATED: Hard-Earned Money For My Hard-Earned Songs

For example, a True Fan may spend $100 per year to support you. If you have 1,000 of those fans, that comes out to a $100,000 salary for the year.

And 1,000 is not that big of a number. As the theory states:

If you added one fan a day, it would take only three years. True Fanship is doable. Pleasing a True Fan is pleasurable, and invigorating. It rewards the artist to remain true, to focus on the unique aspects of their work, the qualities that True Fans appreciate.

So, as my song states, work hard.

Keep chuggin’ away, do things to secure your fans’ trust, and soon you could be swapping your office chair for a stage or studio.