Play Each Concert For The 1%

I once played a gig with an attendance of about 100 people. Doesn’t sound bad, but 99% of the people seemed like they didn’t care.

Live music
Sometimes concert attendance will feel like this

You see, me and my band were the musical entertainment before a non-music event. So the people weren’t there to see us.

It felt like the seats were empty because, after each song, nobody clapped. It was so weird and awkward.

Just silence.

Actually, I shouldn’t say nobody clapped — the soundman did.

He was the 1% that actually mattered.

And that 1% is what I should’ve been concerned about the whole time. Every concert I play should be for the 1%.

Let me explain: the 1% are the people that actually care. The people that honestly enjoy your music.

Even if it’s just one person out of a hundred, the concert will have been worth entertaining that individual.

I’ll perform through awkward silences if it means only one person enjoyed it. It’s all about connecting with one person at a time.

And it turned out that this soundman wanted me to play for some festivals that he runs. So the event ended on a high note.

You never know who’s listening, so play each show for the 1% — for that one person who cares.

How To Keep Curmudgeons From Ruining Your Concert

I remember that time I played a concert in a coffee shop. And it was almost a disaster.

Continue reading

Gain 1,000 True Fans, Make A Living From Your Art

If you’re looking to make a living with your craft (musician, painter, photographer, etc.), you need just 1,000 dedicated fans, according to the 1,000 True Fans theory.

The theory says that to make your art your day job, you don’t need to be discovered on YouTube or win The Voice.

You simply need to earn and keep solid fans.

The point of this strategy is to say that you don’t need a hit to survive…[the 1,000 True Fans theory] is an alternate destination for an artist to aim for.

A True Fan is “someone who will purchase anything and everything you produce” and “will drive 200 miles to see you sing.”

The basic concept is that each true fan will spend a certain amount of money on you on a consistent basis, which then gives you a steady income.

RELATED: Hard-Earned Money For My Hard-Earned Songs

For example, a True Fan may spend $100 per year to support you. If you have 1,000 of those fans, that comes out to a $100,000 salary for the year.

And 1,000 is not that big of a number. As the theory states:

If you added one fan a day, it would take only three years. True Fanship is doable. Pleasing a True Fan is pleasurable, and invigorating. It rewards the artist to remain true, to focus on the unique aspects of their work, the qualities that True Fans appreciate.

So work hard. Connect with people. Give away your music. Share your story.

Keep chuggin’ away, do things to secure your fans’ trust, and soon you could be swapping your office chair for a stage or studio.


Stay motivated, manage your time, and move toward your picture of success — grab the One-Thing-A-Day chart for FREE…

Hard-Earned Money For My Hard-Earned Songs

I’ve had to ask for money quite often in my life. It always came to me as a kid without even asking.

That was a great time in life. Unfortunately, I’m not a kid anymore.

I hate asking for money. I’m proud. I don’t want to admit that I need something from someone else.

That’s why I sometimes have the urge to feel guilty when I ask people to open their digital wallets and give wheels to my music.

My pride fights the movement of my music.

It’s not begging, and I’m not stealing people’s money.

It’s an exchange of goods. 

If you buy a ticket to a concert, you get to go inside. But if you pay a little more, you get V.I.P. seats. And if you pay even more than that, you get backstage.

So it is for crowdfunding. 

RELATED: The Reinvention of The Fan

For example, with a Kickstarter campaign or a Patreon page, the more you pay, the greater rewards you get. You get exclusive rewards in exchange for your cash (or numbers on a screen).

When I run a crowdfunding campaign, the fan and I are exchanging hard-earned money for hard-earned songs and other rewards. Just the same as buying a CD or a ticket to a concert.

I don’t think crowdfunding should produce guilt or agitation on either side. We’re all friends here, right?

Disagree with everything I just said? Comment below, let’s talk.