5 Quick Things You Can Do To Promote Your Music (Without Being Annoying)

A fellow musician told me that in order to get to the next level, you have to make some noise.

He used the phrase “make some noise” more times than I can count.

I wasn’t exactly sure what he meant until I started getting serious about my own music.

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Facebook’s Algorithm Is Why Musicians Need An Email List

Facebook recently changed its algorithm. Again.

This means Facebook will prioritize content from your friends, family, and groups and show you less content from businesses trying to sell you something.

Mark Zuckerberg
Mark Zuckerberg, CEO of Facebook

First, this is no surprise. Facebook had already changed your newsfeed from chronological to this-is-really-what-you-should-see content.

Second, I’m sure we’ll see much more of this in the future. And not just from Facebook.

Since the social media giant bought Instagram, the photo-sharing app has slowly been mimicking Facebook’s algorithm. And even though Twitter is still chronological, they’ve started showing people an “In case you missed it” section.

And third, we DIY musicians shouldn’t be deterred by this. Things change. You have to adapt. Life moves on.

Here’s the thing: you’re business model as a musician should not rely on the way a social media platform operates. Your model should be able to flow with the times.

If and when Facebook, Instagram, and Twitter evolve their algorithms and as social media platforms come and go, you should be investing in one constant: email.

Email isn’t going anywhere. And email providers are not changing your inbox so you see the “more important” emails rather than allowing you to see them as they come in.

People use email for business and life, in general, to get things done, not for entertainment.

So email providers know there would be an outcry if they changed anything. They know people would jump ship and go to another email service.

This is why you should have an email list as a musician.

When I post something on Facebook, only a fraction of my followers actually see the post. But with email, I know everyone on everyone on my email list will at least see that I emailed them.

Plus, getting someone’s email address is a very special thing, meaning they’re probably more interested in your music than the average Facebook follower.

In the hierarchy or personal info people give out, it goes like this:

4. A like on social media

3. Email address

2. Phone number

1. Social security number

Obviously, I would never ask for someone’s SSN and probably never their phone number.

The point is, email is a big step into a person’s life from being connected on social media. Your email subscribers care more about your music and your success.

I use MailChimp, but you can look around for others, like FanBridge or Constant Contact.

Whatever the case, if you’re an indie musician, you should be investing time in growing your email list. 


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Social Media For Musicians: How To Succeed

Social media is hard. Each social media platform has its own algorithm, a puzzle to put together. So what’s the best way for us musicians to use the top ones?

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Bandcamp Review: Social Media For Music?

Bandcamp has revamped itself with a social-media-like feature. But do we need another social media platform?

No, we don’t need more social media.

But Bandcamp is like social media for musiciaisn and music lovers (music is the universal language after all).

Here are three reasons why it works so well as a social medium (on top of being a place to sell your music online).

Music Feed

Picture your Facebook newsfeed, but every post is streamable music.

When someone you follow buys an album on Bandcamp, it appears in your Music Feed along with their review. Likewise, when I buy an album, you’ll see it in your feed if you follow me.


 

Screenshot 2016-03-12 09.28.11 Screenshot 2016-03-12 09.27.53


Follow

If I had to pick a favorite social media platform, it would be Reddit. I can follow and converse with people without the need for or pressure to get followers or following my followers back.

That’s how it is in Bandcamp’s Music Feed — follow people, follow artists, hear music. No Friend requests, no Pokes. Just music.

Collection /  Wishlist

When you hear an album or a song you like, buy it and it appears in your Collection.


 

Screenshot 2016-03-12 09.44.34


Want to bookmark an album to listen to it later? Add it to your Bandcamp Wishlist.


 

Screenshot 2016-03-12 09.45.30


 

See what I mean?

If you want to see it in action, check out my Bandcamp profile here and my music here.


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