Online streaming is the new radio. It’s now a huge, prestigious thing to be one of the top streamed artists on Spotify.
It was a big deal that Ed Sheeran beat out Drake as the most played artist on the platform in 2017.
Don’t get me wrong, FM and Sirius radio are still alive and kicking. I don’t think they’re going anywhere anytime soon.
But if you’re not investing time and effort into succeeding on Spotify and other streaming services, you’re hurting your chances.
So with that in mind, here are four things you can do today to get more plays on Spotify.
Make Great Music
This one is a no-brainer.
Your music has to be listenable and re-listenable. Because, you know, if no one streams your music on Spotify, you won’t do so well.
This step can take years. But here are some quick tips on how to get started:
- Keep trying to get better at songwriting
- Hang out with musicians who are better than you so they inspire you to improve
- Master your instrument
- Get some decent recording equipment
- Avoid common beginner producer mistakes
- Hire a professional to mix/master your music, or learn to do it yourself
Be great so people can’t not listen to your music.
Getting verified on Spotify (i.e. getting the blue check mark next to your name) shows your fans that this is your official artist profile.
Once you’re verified, you’ll be able to change your artist image whenever, post playlists to your profile, and make “Artist’s Picks” that show at the top of your profile.
And it’s not difficult to get verified.
First, you need access to Spotify for Artists. Once you do that, you’ll be verified.
And if you distribute your music through CD Baby, you automatically get a blue check mark on Spotify.
Ask Your Fans For Help
Ask your fans to save your music in their Spotify libraries. Ask them to follow you. Even ask them to put your songs on their custom playlists.
All of these things play into Spotify’s algorithm.
It sees how many people are saving your music, following you, and how many playlists your songs are on and starts recommending your music to listeners.
This means more plays. More exposure. More pocket change.
Plus, if your music gets enough buzz on Spotify, one of their playlist curators (today’s version of a DJ) might catch wind of you and include your music in an official Spotify playlist.
And that would be awesome.
Submit Your Music To Spotify Playlists
There are many ways to submit your music to Spotify playlist curators.
And you should be doing this because getting on a playlist with lots of engaged listeners can do wonders for your DIY music career.
Here are a few ways to get your music in the ears of those playlist people:
- Get featured on music blogs (you can submit directly to the blog or use SubmitHub, although you should read this review of it first)
- Hire a Playlist Plugger, someone whose only job is to pitch your music to playlist curators
- Contact playlist curators yourself (after following the playlist as well as the curator on social media)
Other Ways To Get Your Music On Spotify Playlists
Here are a few resources for you to check out on how to get your music on playlists. These are super helpful articles from people and companies I trust:
- “Getting Your Songs on Spotify Playlists” by CD Baby
- “How To Get Music In Spotify Playlists” by Digital Music News
- “How To Submit Music To Blogs, Spotify Playlists, Labels, Radio: SubmitHub Review” by Ari Herstand
Good luck and work hard!